Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

Al Diyafa, which was subsequently rebranded to Bidfood KSA in July 2019. Distributes an array of premium food and beverage products across the kingdom, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, and cinemas.&nbsp;

With full presence in Riyadh, Jeddah and Dammam, Bidfood KSA has full fledged food and beverage studios, allowing customers to create innovations and recipes for their concepts.&nbsp; More importantly, Bidfood KSA distributes across all the Kingdom of Saudi Arabia, daily, from 5 distribution centers and using over multi-temperature trucks.&nbsp;

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Al Diyafa

Co Brands

Our Brands

Own Brands

Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

SAUDI ARABIA

Distribution centers delivering to all regions daily

Bidfood Home is a platform that enables B2C end consumer to order online via a website and a mobile application available on android and iOS. Bidfood Home offers a wide variety of top-quality F&amp;B products delivered to the desired Emirate across the UAE, bringing restaurant experience to consumers, allowing them to recreate unforgettable dining experiences at home.

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company&#39;s focus on serving the HORECA industry: Hotels, Restaurants, and Caf&eacute;s which was and remains the company&#39;s primary customer base.

As HORECA Trade grew and expanded its operations, it joined hands with the global foodservice leader, Bidcorp in 2005, (Bidvest at that time)

Today, Bidfood UAE provides a full portfolio of world-leading range of food and beverage brands; including S.Pellegrino, Acqua Panna, Lamb Weston, Anchor, Fever Tree, Nutella, Impossible and many more. We work closely with leading suppliers to bring top of the line products and latest technological innovations to provide the best service in the market.

In 2021, Bidfood UAE was the leading food service distributor to provide clients with a first of a kind technological advancement: myBidfood, which allows customers to order all their needs anytime, anywhere.

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Bidfood

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company's focus on serving the HORECA industry: Hotels, Restaurants, and Cafés which was and remains the company's primary customer base.

Distribution centers delivering to all Emirates daily

Born in 2014, Bidfood Oman group has been providing &amp; distributing premium food and beverage products across the sultanate, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, cinemas etc.&nbsp; With two distribution centers, one in Muscat and the other in Salalah, Bidfood Oman reaches customers across all the nation.

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining &amp; culinary experience.

Bidfood Oman

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining & culinary experience.

OMAN

Distribution centers delivering to all governorates daily

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.&nbsp;

Bidfood Bahrain specializes in supplying a wide range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies. Bidfood Bahrain offers an extensive portfolio of products and services to meet the diverse needs of their customers in the food industry.

Bidfood Bahrain

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.

BAHRAIN

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

Bidfood Jordan offers a diverse portfolio of products and services to meet the specific needs of their customers in the food industry focusing on delivering quality products, maintaining efficient supply chains, and providing exceptional customer service.

Bidfood Jordan

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

JORDAN

Distribution centers delivering to all districts daily

Bidfood presents The Tale of Cuts, a unique experience where premium cuts from our extensive meat portfolio take center stage. This exclusive initiative provides expert insights into the finest meat selections, guided by seasoned chefs across Dubai.

For our latest feature, we teamed up with Chef Ryan from RARE, City Walk, to spotlight the Cube Roll&mdash;a cut known for its exceptional marbling and rich flavour. Chef Ryan showcased the unique taste profile of this premium meat, demonstrating expert techniques that enhance its natural qualities.

Watch the full video <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-abg-mybidfood-activity-7338882747312001024-2Nlv?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">here&nbsp;</a>

Stay tuned as we continue to explore the world of premium meats, bringing you the finest cuts and culinary expertise from the best chefs in the industry! 
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Bidfood presents The Tale of Cuts, a unique experience where premium cuts from our extensive meat portfolio take center stage. This exclusive

Tale of Cuts featuring: ABG Cube Roll at RARE City Walk.

Bidfood UAE, in collaboration with Sweet Street, hosted an exclusive and indulgent afternoon at Sal&rsquo;s Bistro, Jumeirah Islands, to unveil the Sweet Street Collection&mdash;a premium lineup of frozen, ready-to-serve desserts tailored for the HORECA industry. This intimate tasting and networking experience welcomed 20 distinguished guests for a showcase of innovation, quality, and culinary artistry.

A Curated Journey of Taste: &ldquo;The Collection&rdquo;

Dubbed The Collection, the event was more than just a product launch. It was a sensory experience designed to highlight Sweet Street&rsquo;s commitment to excellence and creativity in dessert craftsmanship. Guests were invited to explore an extensive range of Sweet Street&rsquo;s best-loved classics and newest innovations&mdash;all conveniently available on the myBidfood platform.

Among the standout highlights was the much-anticipated Japanese Collection, featuring an array of premium desserts inspired by iconic flavors such as Ube and Yuzu Cheesecakes. These new additions brought a refined, global twist to the already celebrated Sweet Street portfolio.

Spotlight on Sweet Street Favorites

Attendees were also treated to timeless favorites, including:

<ul>
	<li>Chocolate Lovin&rsquo; Spoon Cake</li>
	<li>Carrot Cake</li>
	<li>Chocolate Torte</li>
	<li>Rockslide Brownies</li>
	<li>Banana Pullman Bread</li>
	<li>Sour Cream Coffee Cake</li>
	<li>Blueberry Scones, Carrot Cake</li>
</ul>

Seamless Ordering with myBidfood

All showcased products are exclusively available for order through the <a href="https://bit.ly/3GhsDGA">myBidfood</a> platform, ensuring quick, seamless access for professionals in the foodservice industry. With convenience, variety, and gourmet quality at the forefront, Sweet Street&rsquo;s range empowers chefs and restaurateurs to elevate their dessert menus effortlessly. 
 
Check it out <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-bidfooduae-sweetstreetcollection-activity-7333089162348089345-RFOX?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">here.</a>

Bidfood UAE, in collaboration with Sweet Street, hosted an exclusive and indulgent afternoon at Sal’s Bistro, Jumeirah Islands, to unveil the Sweet

Sweet Street Collection: A Premium Dessert Experience Unveiled by Bidfood UAE.

Bidfood KSA is proud to announce the launch of PURE by MONIN, a groundbreaking new range of eight flavor concentrates crafted with no added sugar or sweeteners. Made with real juice and natural flavorings, this innovative line is MONIN&rsquo;s response to the growing consumer demand for healthier, clean-label beverage options &mdash; offering authentic fruit flavor with no added sugar and zero compromise.Formulated with no added sugar, no sweeteners, and no preservatives, PURE by MONIN is designed for today&rsquo;s health-conscious consumers and beverage professionals seeking to reduce sugar intake without sacrificing taste. With fewer than 2 calories per 100ml, PURE by MONIN is the perfect solution for creating light, refreshing drinks that deliver depth and real fruit character.

The debut range features eight vibrant, fruit-forward flavors:

<ul>
	<li>Peach Apricot</li>
	<li>Mango Passion</li>
	<li>Lemon Lime</li>
	<li>Green Apple</li>
	<li>Red Fruit</li>
	<li>Mint</li>
	<li>Pink Grapefruit</li>
	<li>Cucumber</li>
</ul>

Each variant is crafted with 10% fruit juice and natural flavorings, capturing the pure essence of real fruit. Engineered for versatility, these concentrates excel in both cold and hot beverage applications, from mocktails and iced teas to flavored waters and more complex mixology creations.&ldquo;PURE by MONIN represents a bold leap forward in flavor innovation,&rdquo; said Angelo Kerum Regional Marketing Manager for MONIN &ldquo;This launch empowers our customers to meet the modern demand for low-calorie, clean beverages without compromising on taste or creativity.&rdquo;

Whether used in caf&eacute;s, restaurants, or specialty drink menus, PURE by MONIN is set to redefine the standards of no added sugar flavor. The result is a clean, natural taste that enhances, rather than masks, the base beverage, offering a new level of balance and authenticity in every sip.PURE by MONIN is now available across the Kingdom of Saudi Arabia through Bidfood KSA&rsquo;s distribution network.

Check it out <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-purebymonin-bidfoodksa-activity-7330565411987439616-dVcx?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">here</a>.

&nbsp;

Bidfood KSA is proud to announce the launch of PURE by MONIN, a groundbreaking new range of eight flavor concentrates crafted with no added sugar or

Bidfood KSA is proud to announce the launch of PURE by MONIN.

In a world where sustainability has become a necessity rather than a choice, Bidfood Middle East is stepping up to the plate&mdash;quite literally. As a leading foodservice distributor in the region, we understand the critical role we play in shaping a sustainable future for our industry, our communities, and our planet. 
 
In our latest video, we open the doors to our everyday operations and initiatives that reflect our deep commitment to sustainability. From cutting down on food waste to adopting eco-conscious logistics and packaging, every step we take is guided by a clear mission: to leave a positive impact on the environment while continuing to serve excellence in the foodservice sector.&nbsp;

Our sustainability strategy is built on action, accountability, and collaboration. Whether it&rsquo;s through optimizing our supply chain, investing in energy-efficient technologies, or educating our teams and partners, we believe that meaningful change starts from within and grows outward. 
 
But sustainability isn&rsquo;t just a corporate responsibility, it&rsquo;s a shared journey. And we&rsquo;re proud to be walking this path alongside our partners, customers, and the wider community, working together toward a greener, more responsible future. 
 
As we celebrate Earth Day and beyond, we invite you to join us in making sustainability more than a goal&mdash;let&rsquo;s make it a way of life! 
 
Watch it<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_sustainability-activity-7320406350377721856-_Ran?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABlotPoBp8VZtBA-R2gVA0XDMwJ3I5oACfw"> here</a>

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In a world where sustainability has become a necessity rather than a choice, Bidfood Middle East is stepping up to the plate—quite literally. As a

Serving Sustainability: How Bidfood Middle East is Paving the Way for a Greener Future.

Bidfood UAE, in collaboration with Resfood, our trusted supplier of premium Asian ingredients, hosted an exclusive Japanese teppanyaki experience at OKKU Dubai&rsquo;s MUSOU Lounge. 
 
Guests were taken on a 10-course culinary journey inspired by the omakase philosophy &mdash; with each course crafted using Resfood&rsquo;s high-quality SKUs, all available through myBidfood. The menu featured staples like edamame and miso soup, followed by sashimi, wagyu, teppan-grilled seafood, and signature sauces &mdash; each selected to showcase the precision, flavor, and versatility of our Asian range. 
 
More than a dinner, this was a hands-on experience where chefs and buyers engaged directly with the products, powered end-to-end by myBidfood &mdash; our digital platform that streamlines discovery and ordering for foodservice professionals. 
 
This activation reaffirmed Bidfood UAE&rsquo;s position as the region&rsquo;s ultimate destination for premium Asian food solutions, driven by innovation, product quality, and customer-centric sourcing. 
 
Watch it<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-japanesefinedining-uaehospitality-activity-7326582974987034625-ESk-?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABYWkwoBuS_tVO563P1LdEkwd6x6MFOc7ew">&nbsp;here</a>!

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Bidfood UAE, in collaboration with Resfood, our trusted supplier of premium Asian ingredients, hosted an exclusive Japanese teppanyaki experience at

A Culinary Journey Through Japan: Bidfood UAE x Resfood x OKKU Dubai

Celebrating All Things Matcha at Muse Caf&eacute; Mirdif Bidfood UAE proudly celebrates the rich, earthy goodness of Japanese Kagura Matcha with a flavorful showcase at MUSE Speciality Cafe &amp; Desserts Mirdif. Known for its vibrant color, smooth texture, and refined umami profile, our Japanese Kagura Matcha is taking center stage in a delightful series of creations designed to surprise and satisfy. At this exclusive caf&eacute; collaboration, guests are invited to indulge in two specially crafted treats: A velvety Matcha Latte, perfectly balanced for a creamy yet refreshing sip And buttery Matcha Cookies, delivering the ideal crunch with every bite Whether you&#39;re a matcha enthusiast or a curious first-timer, this activation offers a delicious gateway into the world of premium Japanese tea. Sourced with care and tradition, Kagura Matcha is now being served in ways that reflect both innovation and authenticity. 
 
Check it out <a href="http://Celebrating All Things Matcha at Muse Café Mirdif Bidfood UAE proudly celebrates the rich, earthy goodness of Japanese Kagura Matcha with a flavorful showcase at MUSE Speciality Cafe &amp; Desserts Mirdif. Known for its vibrant color, smooth texture, and refined umami profile, our Japanese Kagura Matcha is taking center stage in a delightful series of creations designed to surprise and satisfy. At this exclusive café collaboration, guests are invited to indulge in two specially crafted treats: A velvety Matcha Latte, perfectly balanced for a creamy yet refreshing sip And buttery Matcha Cookies, delivering the ideal crunch with every bite Whether you're a matcha enthusiast or a curious first-timer, this activation offers a delicious gateway into the world of premium Japanese tea. Sourced with care and tradition, Kagura Matcha is now being served in ways that reflect both innovation and authenticity.">here</a>.

Celebrating All Things Matcha at Muse Café Mirdif Bidfood UAE proudly celebrates the rich, earthy goodness of Japanese Kagura Matcha with a

Celebrating All Things Matcha at Muse Café Mirdif.

Fever-Tree&#39;s Pink Grapefruit Soda Shines in Exclusive Shoot at Be Beach, Powered by MyBidfood

Be Beach, one of Dubai&rsquo;s most iconic beachfront venues, was recently transformed into the perfect backdrop for an exciting shoot powered by MyBidfood. The shoot highlighted Fever-Tree&rsquo;s Pink Grapefruit Soda, with renowned bartender Sebouh taking center stage to showcase how to craft the perfect Paloma cocktail usng this refreshing mixer.

Unlike a traditional masterclass, this event was a vibrant shoot that captured the essence of mixology in an unforgettable beachside setting. As Sebouh demonstrated how to make a classic Paloma, the stunning views of Be Beach provided the ideal environment for a creative, energetic production.

The production was an engaging experience for all involved, with Sebouh walking through each step of creating the perfect Paloma. The shoot was a testament to the versatility of Fever-Tree&rsquo;s mixers, and the picturesque Be Beach venue was the perfect setting to showcase how these premium ingredients can be used to elevate a classic cocktail. The shoot, powered by MyBidfood, highlighted how Fever-Tree continues to lead the way in premium mixers, elevating the cocktail experience wherever it&rsquo;s enjoyed. 
 
Check it out <a href="https://www.linkedin.com/feed/update/urn:li:activity:7315617687433310209">here</a>.

Fever-Tree's Pink Grapefruit Soda Shines in Exclusive Shoot at Be Beach, Powered by MyBidfood Be Beach, one of Dubai’s most iconic beachfront

Be Beach Perfect Paloma

Heinz and Bidfood Introduce a Game-Changing Innovation: Heinz Professional Mayo

Bidfood proudly collaborated with Heinz to launch the latest addition to its portfolio&mdash;Heinz Professional Mayo! This revolutionary mayonnaise is a game-changer in both cooking and baking, offering chefs unparalleled versatility in their creations.

To celebrate this innovative product, we took a creative twist and developed an entire menu crafted with Heinz Pro Mayo, spanning from starters to desserts, in partnership with the incredible team at Bushra by Buddha Bar. Yes, even the desserts were made using Pro Mayo!

Check the full video <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mayo-abudhabi-mybidfood-activity-7328764376524521473-HOpx/">here</a>.

Heinz and Bidfood Introduce a Game-Changing Innovation: Heinz Professional Mayo Bidfood proudly collaborated with Heinz to launch the latest addition

Heinz Experience – Launch of the Pro Mayo

In a blend of creativity, artistry, and expert mixology, Narnia, one of Dubai&rsquo;s most captivating venues, recently hosted an exclusive shoot sponsored by Fever-Tree and powered by MyBidfood. The shoot not only highlighted Narnia&rsquo;s enchanting ambiance but also showcased the versatility of Fever-Tree&rsquo;s premium Ginger Ale range and how it elevates the cocktail experience.

Set against the whimsical backdrop of Narnia, the shoot focused on the integration of Fever-Tree&rsquo;s Ginger Ale SKUs into the venue&rsquo;s signature cocktails. With its elegant and immersive decor, Narnia provided the perfect setting for the shoot, which captured the magic of mixology as the venue&#39;s talented bartenders crafted creative and flavorful cocktails using Fever-Tree Ginger Ale.

A standout feature of the shoot was the engaging interview between the Fever-Tree Brand Manager and Narnia&rsquo;s Bar Manager. The Bar Manager took the Brand Manager through the entire process of creating their exclusive cocktails, from the selection of ingredients to the final garnishes. As they crafted each drink, the Bar Manager demonstrated how Fever-Tree&rsquo;s Ginger Ale line &ndash; including the classic and aromatic variations &ndash; seamlessly blended with a range of spirits to create refreshing, sophisticated drinks. 
 
Check it out <a href="https://www.linkedin.com/feed/update/urn:li:activity:7325876932435230721">here</a>.

In a blend of creativity, artistry, and expert mixology, Narnia, one of Dubai’s most captivating venues, recently hosted an exclusive shoot

Fever-Tree and MyBidfood Showcase Cocktail Craftsmanship at Narnia in Exclusive Shoot.

This Ramadan, Bidfood partnered with Talabat in Dubai to create a heartfelt initiative that honored the tireless efforts of delivery riders - the unsung heroes who ensure food reaches customers across the city. As food service providers ourselves, we recoggnized the importance of giving back to those who work relentlessly, especially during the holy month of Ramadan.

In a unique and meaningful gesture, our team at Bidfood stepped into the shoes of delivery riders for a day. Instead of simply supplying food, we took it upon ourselves to deliver hot packed meals directly to the hardworking riders who keep Dubai&#39;s food scene thriving.

The inititative had a remarkable impact, reaching over 2,000 delivery riders across the city. With the help of our dedicated Bidfoodies, we set up key distribution points in Arjan and Barsha, ensuring that every meal was delivered with gratitude and appreciation. Together with Talabat, we turned this vision into a reality, creating a moment of connection , generosity, and shared purpose. It was a day that highlighted the power of community and the spirit of giving that defines Ramadan.

To all the delivery riders in Dubai, we appreciate you. Ramadan Kareem!

This Ramadan, Bidfood partnered with Talabat in Dubai to create a heartfelt initiative that honored the tireless efforts of delivery riders - the

Bidfood and Talabat unite to give back to Dubai's delivery heroes this Ramadan

Bidfood Oman Featured in Times of Oman: Exploring the Meat &amp; Poultry Category&nbsp;

During the holy month of Ramadan, Bidfood Oman partnered with Oman Food Bank to carry out a heartfelt food donation drive aimed at supporting those in need. With the collective effort of our dedicated team, over 300 Iftar meal boxes were packed and distributed to individuals and families across the community. This initiative reflects our ongoing commitment to giving back and making a positive impact, especially during a time of compassion and generosity.&nbsp; 
 
🔗 Available on&nbsp;<a href="https://www.instagram.com/reel/DHs27_Jszqi/?igsh=MTN4MXFranZnZDEwYg==">Instagram</a> 
🔗 Available on&nbsp;<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_ramadan-activity-7310716078660161536-_fht?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABzvWr8BWoSpg94kF4qG-xqDwMeQI1pIVO0">Linkedin</a>

Bidfood Oman Featured in Times of Oman: Exploring the Meat & Poultry Category During the holy month of Ramadan, Bidfood Oman partnered with Oman Food

Bidfood Oman Hosts Ramadan Food Donation Drive in Partnership with Oman Food Bank

In an unforgettable evening that blended luxury, mixology, and industry collaboration, Fouquet Dubai hosted an exclusive Industry Night that brought together some of the top VIP bartenders and bar managers in the region. Sponsored by Fever-Tree and powered by MyBidfood, this special event celebrated the art of cocktail creation in one of Dubai&rsquo;s most iconic venues.

The evening was an exciting fusion of creativity and craftsmanship as guests were introduced to a bespoke menu featuring three customized cocktails, each designed to highlight the versatility and premium quality of Fever-Tree mixers. The exclusive drinks &ndash; the Poupette Paloma, Moulin Rouge, and St. Germain de Paris &ndash; took center stage, offering a unique sensory experience to the elite group of industry professionals in attendance. Held at the luxurious Fouquet, the atmosphere was electric, with industry leaders networking, discussing trends, and discovering the newest innovations in mixology.

Fever-Tree&rsquo;s sponsorship played a key role in bringing this extraordinary event to life, as their premium mixers provided the foundation for the specially crafted cocktails. Powered by MyBidfood, the event was a testament to the strength of collaboration within the F&amp;B industry, offering a platform to connect, innovate, and celebrate the artistry of cocktail creation.

&nbsp;

Check it out <a href="https://www.linkedin.com/feed/update/urn:li:activity:7292786489501913088">here.&nbsp;</a>

In an unforgettable evening that blended luxury, mixology, and industry collaboration, Fouquet Dubai hosted an exclusive Industry Night that brought

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