Bidfood UAE and Lamb Weston Unveil “Frenzy Fries” — Redefining the Future of Fries in Foodservice

Bidfood UAE, a leading foodservice distributor in the region, in collaboration with Lamb Weston, proudly unveiled “Frenzy Fries”, the brand’s latest innovation designed exclusively for foodservice professionals.

Hosted at an exclusive industry evening, the event gathered culinary experts, chefs, and hospitality partners from across the UAE to experience the product first-hand — marking a significant step forward in fry innovation and performance.

A Game-Changer in Fry Innovation.

The newly launched Frenzy Fries are crafted with a distinct three-sided cut and skin-on design, offering a rustic hand-cut appearance that appeals to both premium dining and casual concepts. Engineered with precision, the fries are built to stay crispy for up to 20 minutes, ensuring consistent quality even in delivery and high-volume service environments — a true breakthrough for today’s foodservice operators.

An Evening of Taste, Innovation, and Storytelling.

During the event, attendees were taken on a journey through the story behind the innovation — from product development insights to real-world applications in diverse culinary settings. Guests also experienced a series of dishes showcasing the versatility and performance of Frenzy Fries across multiple cuisines and formats.

Strengthening Industry Partnerships.

This exclusive launch reflects the continued partnership between Bidfood UAE and Lamb Weston, two industry leaders committed to empowering chefs and operators with innovative, high-performance products.

At Bidfood UAE, our mission is to bring world-class innovations that elevate the standards of the foodservice industry, Frenzy Fries exemplify that — a perfect blend of innovation, quality, and versatility designed with chefs in mind.

Frenzy Fries are more than just a product — they’re a solution to the evolving needs of modern kitchens, balancing texture, appearance, and functionality in one exciting creation.

Frenzy Fries are now available across the United Arab Emirates, exclusively distributed by Bidfood UAE, marking the introduction of this global culinary innovation to operators throughout the nation.

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