Monin Day Riyadh: A Full Sensory Celebration of Flavor and Innovation

Monin Day Riyadh was a remarkable celebration of creativity, flavor, and brand excellence, reinforcing Monin’s position as a leading brand in the beverage industry. Hosted by Bidfood KSA, the exclusive distributor of Monin in Saudi Arabia the event brought together key accounts from Riyadh and Jeddah for an immersive experience that went far beyond a traditional product presentation.

The highlight of the day was the official launch of Le Mixeur range, a ready-to-use cocktail range designed for consistency, quality, and ease of use. Guests explored the newly launched flavors, including Mojito, Margarita, Espresso Martini, Daiquiri, Pina Colada, and Mai Tai, through interactive tastings and live recipe creation sessions that demonstrated the versatility and performance of the range.

Alongside Le Mixeur, attendees experienced the vibrant PURE by Monin range, showcased through creative games and flavor discovery activities. Featured flavors included Peach Apricot, Mango Passion, Lemon Lime, Green Apple, Red Fruit, Mint, and Pink Grapefruit, allowing guests to engage with the products in a fun and memorable way while understanding their applications across beverages and mixology.

The event was honored by the presence of Nana Séchère, Monin Regional Brand Ambassador, who shared valuable insights into Monin’s innovation, global expertise, and commitment to quality. His presence added strong brand authority and elevated the educational aspect of the experience.

Monin Day Riyadh was designed as a full sensory journey. From hands-on tasting and interactive games to an exceptional culinary experience curated by the Marriott Group, featuring a live pasta station, every detail reflected Monin’s premium positioning. The atmosphere was further enhanced by live music and a saxophone performance, creating vibrant energy and an unforgettable ambiance.

This event was organized in collaboration with the French Saudi Youth Business Club, highlighting a shared commitment to supporting prestigious French brands and strengthening their presence in the Saudi market.

Monin Day Riyadh perfectly embodied the brand’s philosophy where innovation meets experience. This is how Monin and Bidfood KSA creates meaningful connections, inspires creativity, and sets new standards in the market.