illy Joins Hands with Magnolia Bakery for a Flavorful Debut of Coffee-Infused Desserts

A delightful new collaboration is brewing in the UAE as Illy and Magnolia Bakery come together to launch a limited-time Illy-infused dessert menu, powered by Bidfood UAE. This partnership brings together the richness of premium coffee with the charm of handcrafted desserts, offering customers a fresh and indulgent experience this season. 

To mark the launch, Magnolia Bakery hosted a memorable influencer event turning the spotlight on the new menu and the essence of the collaboration. Handpicked influencers from across the UAE’s lifestyle, food, and coffee scenes gathered for a unique celebration that combined creativity, flavour, and fun. 

Guests were invited to participate in a lively cupcake and cake decorating session, using Illy-infused elements to personalize their desserts. Alongside the activity, Illy brand representatives conducted guided coffee tasting sessions, allowing attendees to explore the depth and balance of Illy’s signature flavours and understand the inspiration behind the new dessert range. 

The event was a multisensory experience, from the smell of fresh coffee to the hands-on decorating and tasting showcasing how both brands are elevating the coffee and dessert ritual for UAE consumers. In the spirit of generosity and brand love, Illy also prepared curated giveaway bags for all influencers in attendance, filled with illy-branded keepsakes as a token of appreciation and a celebration of the collaboration. 

Powered by Bidfood UAE, this partnership highlights the power of thoughtful brand collaborations and shared storytelling in the F&B industry. The new illy-infused menu is now available for a limited time across all Magnolia Bakery UAE locations, giving customers the chance to enjoy a truly harmonious pairing of flavour and craft.