Bidfood Bahrain Showcases MONIN at the VIP Premiere of “I Know What You Did Last Summer”.

Bidfood Bahrain proudly activated MONIN at the exclusive VIP movie premiere of “I Know What You Did Last Summer”, hosted by EPIX Cinema — Bahrain’s most iconic cinema destination.

As guests walked into the cinematic event, they were welcomed by a standout MONIN-branded booth, crafted and managed by Bidfood Bahrain’s beverage and marketing teams. With a focus on experience-driven branding, the booth offered two custom-themed drinks inspired by the film: “Berry Suspect” and “Last Sip of Summer.”

These refreshing, story-driven mocktails captured the theme of the night while showcasing MONIN’s ability to adapt across seasonal and creative menus.

Flavor Meets Film — and People Loved It

The response from guests — including influencers, lifestyle personalities, and VIPs — was overwhelmingly positive. The drinks became a talking point throughout the night, with many praising the creativity, balance of flavor, and alignment with the movie’s theme.

Designed and served by our in-house Beverage Specialist, Rohan, with on-ground support from the marketing team, every element was engineered to leave a lasting impression. The drinks not only delivered on flavor but also served as a strong introduction to MONIN’s lifestyle potential in entertainment venues.

Marketing-Led, Experience-First

The activation was conceptualized and delivered by Bidfood Bahrain’s marketing team, led by Arham Hafeez, Marketing Specialist. From ideation to execution, the event was a testament to how strong brand-building and customer engagement can go hand in hand.

MONIN: A Brand Built for Experience

As the global leader in premium syrups and beverage solutions, MONIN is no stranger to innovation. With over 100 flavours and a heritage of creativity, MONIN continues to be the go-to brand for mixologists, chefs, and beverage professionals around the world.

At EPIX, MONIN’s presence was not only visual — it was immersive, tasteful, and story-driven. It offered a glimpse into how MONIN can thrive in lifestyle spaces beyond cafés and restaurants, including cinemas and high-footfall entertainment venues.

A Step Forward for Bidfood Bahrain

For Bidfood Bahrain, this activation reflects a broader mission — to create meaningful, memorable brand moments that connect global F&B brands with the local lifestyle market. By combining creative storytelling, beverage expertise, and high-impact content, the team successfully positioned MONIN in a new, influential environment.

Following the event, EPIX Cinema has shown interest in exploring MONIN for future in-cinema beverage offerings — a promising development driven by the event’s success.

At Bidfood Bahrain, we don’t just supply premium brands — we bring them to life. And with MONIN, we’re just getting started

Watch it now: Full video.